This story begun seven years ago when walking through JB HI-FI near Highpoint shopping centre I spotted IMac for the first time. I could not take my eyes of it, it was the most beautiful desktop computer I have ever seen. After tripping over beige boxes and cables for neatly 20 years. It was like falling in love with a woman on first sight and I had to have it. The next day I bought it and took it home. After a pleasant unpacking experience I put it on my desktop and plugged it in. As it powered up I was thinking , now I will have to configure it with the router for the internet. As I was looking for my WI FI modem/router information I glance up and WHAT?  Yahoo page come up, internet connection, it was ON. Suitably impressed I got on integrating my business , office and network.

Fast forward seven years and I still can’t stop looking at it, I am still in love with it more than ever. Now I have 27 inch IMac and it is the most beautiful computer anyone makes, there is nothing like it.

We now have nine of them in the office and the girls love them. I have not bought anti virus software for macs, ever and they just work.

We have everything apple now! Phones I pads I pods, TV

My two year old granddaughter sits on the floor playing wiggles on I pad singing along and waving hands. She scrolls through her mums I phone and finds photos and plays her video on the swing. It’s like she was born with it, she certainly was born for it.  How cool is that?

Apple has transformed my life for ever, for the better but also it has profoundly impressed me as a company, how it does business (and I am not easily impressed) and  has become my role model as what product and service should be, what marketing and retailing should be and most importantly what integrity in business should be.

Most impressively of all is how it managed to grow into a world’s biggest company but it’s every little bit works just like a clock. It’s every little bit is streets ahead of everyone else.  It’s a phenomenon of our time. There is nothing like it.

Ah! If the whole world was apples.