If you walk into Apple shop it always will be full of people. Despite that there is never a shortage of blue T shirts.
It is most unlikely you will be in the shop for more than 60 seconds and not make eye contact with customer service. If you talk to them they are: clean, presentable, bright, knowledgeable and helpful.
Nothing is too much. If they can’t help you with a particular problem there is always Genius Bar, staffed with specialists.
It comes down to:
- Careful selection for aptitude
- Staff training
- Motivating
- Monitoring
- Mentoring
What does the customer want?
Customer wants:
- Product quality
- Value
- Now or ASAP
- Service
- Respect
- After sale service
You could do a lot worse than use Apple for benchmark. Is your business up to it?
